Political advertising spending is skyrocketing in the United States

While television and radio stations have an obligation to disclose the amounts spent by politicians, social networks are not bound by the same transparency obligations. Rawf8 / Alamy via Reuters Connect

DECRYPTION – During the campaign for the mid-term elections, 9.7 billion dollars will be disbursed by the parties.

In a fractured America where control of Congress is at stake, anything goes. To convince citizens before the midterm elections on November 8, Republicans and Democrats would have to spend nearly $9.7 billion on political advertising. This is a little more than the record of 9 billion achieved during the presidential election between Joe Biden and Donald Trump, and twice as much as the amount spent in the last midterms in 2018, according to AdImpact. Increasingly prolific fundraisers have swelled the coffers of both sides.

On television, on the radio, on streaming platforms like Disney, on applications like Spotify and social networks like Facebook, spots praising the merits of candidates as well as advertisements on social issues, invade the screens. “We had never experienced spending of such magnitude. Since April, the political advertising revenues of the 29 channels of…

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