TikTok is banning politicians and political parties from using ad solutions and all fundraising features in the run-up to the U.S. midterm elections, which will take place in November 2022. According to the company’s statement, this move is aimed at to strengthen the measures already established by the social network to fight against disinformation during electoral campaigns. Now, political accounts can no longer receive money on the platform.
Since 2019, TikTok has banned all forms of political advertising with a view to neutrality, but also to avoid possible suspicions of interference in electoral campaigns. The company wants to update this system through new measures preventing calls for donations, as well as the monetization of political content during the elections.
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A few weeks before the “midterms”, the social network declared that it would ban fundraising campaigns through e-commerce, tips and gifts. ” Access to TikTok’s advertising solutions will be automatically removed for all accounts belonging to a politician or political party […] We hope to find the right balance allowing users to discuss important topics in their lives, while protecting the creative and entertaining spirit of our platform, dear to our community. “, we read in the press release.
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The meteoric popularity of TikTok, whose parent company, ByteDance, is Chinese, has provoked mistrust from the government and American politicians in recent years. In 2020, President Donald Trump threatened to ban the application as part of the economic battle between the country of Uncle Sam and China. More recently, the company came under investigation over its algorithms, which will eventually be monitored by Oracle.